- Joined
- Aug 31, 2005
- Messages
- 3,362
Hasbro never lost the rights to any characters. That's been discussed and debated since G4 first came out. I'll quote my buddy hathorcat because she knows her stuff, lol!
"Just because they dont own the TMs to a set of pony names doesnt prevent them selling licensing rights to the concept of "Vintage My Little Pony" - they havent lost the rights to a grey pony with pink hair and hearts as symbols, they didnt have the "right" to that combination to start with - what they have had, but have perhaps not continued the registration of, is the name "Snuzzle" and its association with "toy pony". So until the re-register that while they can license Snuzzles artwork they cant license Snuzzles name with a TM mark [although if HB and the licensee wish to they can still name the pony Snuzzle, just that they do so without legal protection].
The whole point in TM is to protect intellectual rights and prevent infringement - i.e. Hasbro dont want to go to the time and effort to create Twilight Sparkle and then find that someone else produces a purple unicorn with stars as symbol and starts calling her Twilight Sparkle. The easiest and simplest way in theory to prevent this is to TM the name. However, with G1 I think Hasbro may wonder whether it is worth the effort and cost to TM a set of names - especially if they are largely not giving any of these ponies actual names on licensed merch. Maybe they will maybe they wont - who knows with HB."
"Just because they dont own the TMs to a set of pony names doesnt prevent them selling licensing rights to the concept of "Vintage My Little Pony" - they havent lost the rights to a grey pony with pink hair and hearts as symbols, they didnt have the "right" to that combination to start with - what they have had, but have perhaps not continued the registration of, is the name "Snuzzle" and its association with "toy pony". So until the re-register that while they can license Snuzzles artwork they cant license Snuzzles name with a TM mark [although if HB and the licensee wish to they can still name the pony Snuzzle, just that they do so without legal protection].
The whole point in TM is to protect intellectual rights and prevent infringement - i.e. Hasbro dont want to go to the time and effort to create Twilight Sparkle and then find that someone else produces a purple unicorn with stars as symbol and starts calling her Twilight Sparkle. The easiest and simplest way in theory to prevent this is to TM the name. However, with G1 I think Hasbro may wonder whether it is worth the effort and cost to TM a set of names - especially if they are largely not giving any of these ponies actual names on licensed merch. Maybe they will maybe they wont - who knows with HB."